Unlocking Success: The Benefits of ASATA Membership for Travel Agents

Last updated January 10, 2024

The Association of Southern African Travel Agents (ASATA), established in 1956, is a key player in promoting professional service within the travel industry. In this article, we will explore the reasons why travel agents should consider becoming a part of ASATA and how it can elevate their business to new heights.

But what is ASATA?

ASATA, representing over 90% of the travel industry market share, is a voluntary membership forum encompassing South African retail travel agents, travel management companies, wholesalers, and suppliers of travel-related products and services.

The association’s main focus is to ensure the sustainability and profitability of its members while delivering professional services to the travelling consumer. ASATA achieves this through robust relationships and open dialogue with all stakeholders.

Why ASATA membership matters

  • Added trust:

Entrusting travel plans to an ASATA-accredited agency assures clients of professional service, ethical conduct, and trustworthy behaviour. ASATA members are committed to adhering to a strict Code of Conduct, Constitution, and Charter, creating an environment of trust that travellers seek out when planning their journeys.

  • Expertise in travel:

ASATA members are not just travel agents; they are experts in the field. The association is dedicated to supporting its members in meeting consumer needs through the development and maintenance of the highest levels of expertise and professionalism. Choosing an ASATA member means selecting a credible, specialist advisor with in-depth knowledge of the travel industry.

  • Making life easier for travel agents:

ASATA’s mission is to support its members in meeting consumer needs of value and security. By providing a platform for professional growth and development, ASATA makes life easier and more stress-free for travel agents. It offers a network of like-minded professionals and resources that can enhance the agent’s capabilities and effectiveness.

Requirements for ASATA registration:

To complete their ASATA registration, travel agents need to meet certain basic requirements:

  1. Adherence to a strict Code of Conduct, Constitution, and Charter.
  2. Commitment to fair and transparent business practices.
  3. Upholding the highest ethical standards.
  4. Providing high-quality service to customers.
  5. Confronting inappropriate behaviour and practices when dealing with customers and partners.

Beyond these basic requirements for ASATA registration, applicants must be able to provide proof that they have been trading as a travel business for at least one full financial year.

According to ASATA, the following documents will be required when applying for membership:

  • Signed permission for ASATA to perform a criminal history and credit check on the company or close corporation and its shareholders, directors, members, the CEO, and managers
  • Letters of good standing from two travel suppliers who are members of ASATA
  • If the applicant is not an IATA-accredited agent, the applicant must confirm who will issue tickets on the applicant’s behalf
  • A valid Tax Clearance Certificate / Pin
  • A current B-BBEE certificate or EME/QSE affidavit
  • CIPC registration document
  • The most recent financial statements (conditions apply)
  • Proof of payment of the non-refundable administration fee

If you are serious about applying for ASATA membership, you should read about the full membership criteria and required documents.

Global Accommodation as a Partner Member:

One notable example of our commitment to excellence is our partnership with ASATA, of which we are a proud Partner Member. This partnership symbolises a shared dedication to professionalism, ethical conduct, and market leadership within the travel industry.

In conclusion:

In a world where travellers seek peace of mind, ethical conduct, and professional service, ASATA stands as a beacon of trust and expertise. Travel agents looking to elevate their business, build credibility, and provide exceptional service should seriously consider joining ASATA.

The association not only represents a commitment to industry standards but also provides a supportive community for travel professionals striving for excellence. For travel professionals looking to join ASATA, we hope it sparks a journey towards professional growth and success in the travel industry.

Disclaimer: Please note that the information provided in this article is for general reading only and does not constitute legal or professional advice in any way. Global Accommodation does not take responsibility for any errors or omissions in this article and readers should take note that some of the information in this article is subject to change (E&OE). Always consult your legal and/or financial advisors before making any decision that may have an impact on your business.

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